We use AI tools in our creative process. Here is exactly how, where we draw the line, and how every asset is reviewed before it reaches your congregation.
AI tools are changing what is possible in media production. We believe these tools, used responsibly and with theological accountability, can help us serve the Church better — producing higher-quality visuals, reaching more churches, and covering more of Scripture than would otherwise be possible. But we also believe that the use of AI in biblical content creation carries real responsibilities. This page explains how we think about those responsibilities and what we do about them.
Every image, video, and written resource we produce begins with the biblical text — not with a prompt. AI tools are used to realize a vision that originates in Scripture, not to generate content independently. The Word drives the work; the tools serve the Word.
No AI-generated image, video, or written content is published without review by a member of our creative team. We check for theological accuracy, historical plausibility, cultural sensitivity, and visual appropriateness before any asset reaches a pastor or congregation.
AI tools can generate compelling visuals, but they cannot evaluate theology. Every piece of content we produce is reviewed against our Statement of Faith and the historic Christian tradition. If an AI output conflicts with sound doctrine, it is rejected — regardless of how visually impressive it may be.
We do not misrepresent the origin of our content. Where AI tools are used in the creation of visual assets, we acknowledge it. We believe transparency builds trust, and trust is the foundation of any resource that enters the pulpit.
We use AI image generation tools to produce cinematic Bible scene imagery — landscapes, historical environments, and narrative moments from Scripture. These images are reviewed for historical plausibility, theological accuracy, and visual quality before use.
AI tools assist in the early stages of visual concept development — exploring composition, lighting, and scene structure. Final video production involves human creative direction, editing, and quality control.
Some blog articles and resource descriptions are drafted with AI assistance, then reviewed, edited, and approved by our editorial team. No written content is published without human review and revision.
We do not use AI to generate sermon content, theological commentary, or biblical interpretation that is presented as authoritative. Pastors are responsible for their own preaching; we provide visual tools, not theological conclusions.
We approach depictions of Jesus Christ with particular care. Any visual representation of Christ is reviewed against the theological principle that Scripture does not provide a physical description, and that no image can fully represent the person of the eternal Son of God. We use these images to evoke narrative context, not to make definitive claims about Christ's appearance.
AI-generated images of biblical settings, clothing, and environments are reviewed for historical and cultural plausibility. We consult biblical archaeology, historical scholarship, and cultural context to ensure our visuals are responsible representations of the ancient Near Eastern world.
Every project begins with the biblical text. The passage, its context, and its theological meaning are established before any creative work begins.
A human creative director develops the visual concept, narrative structure, and theological intent of the piece — before AI tools are engaged.
AI tools are used to generate visual assets, draft text, or explore creative options within the established framework.
Every AI output is reviewed by our team for theological accuracy, visual quality, historical plausibility, and appropriateness for church use.
Final assets are approved by a senior team member before publication or delivery to a church partner.
We understand that pastors and church leaders are entrusting us with something sacred when they use our resources in a Sunday service. That trust is not something we take lightly. We will continue to develop and refine our standards as AI technology evolves, always with the same commitment: Scripture first, theological accountability always, and transparency about how we work.
If you have questions about a specific resource, our creation process, or our AI standards, we welcome the conversation.